FIFA World on Roblox Wins Two Webby Awards

FIFAe, the gaming and esports arm of FIFA, has clinched two prestigious Webby Awards for its groundbreaking FIFA World on Roblox. Winning in the categories "Entertainment, Sports & Music, AI, Metaverse & Virtual” and "Best Brand Integration AI, Metaverse & Virtual," highlights the seamless and appealing integration of FIFA tournaments within virtual environments.

With special updates around the FIFA World Cup™ as well as during the FIFA Women’s World Cup™, the FIFA World on Roblox served as a digital extension of traditional distribution platforms and allows the next generation of football fans to engage with the tournaments immersively including watching Roblox-stylized highlights enabled through limb tracking technology.

Christian Volk, Director of eFootball and Gamingat FIFA, lauded the achievement: "FIFA World on Roblox represents a unique way to engage with the next generation of football fans and learn more about their expectations. Our successful brand extension is a testimony to the appeal of FIFA’s brand and tournaments across communities.”

Both awards underscore FIFAe's ambition to launch a diversified portfolio of gaming and esports opportunities for fans globally to engage with football moving forward.