• Ditch the Label will offer dedicated mental health resources to the FIFAe community

• Over 900 mental health support hours funded as part of the collaboration

• New collaboration as part of FIFAe’s “The Good Game Promise” initiative

FIFAe has joined forces with Ditch the Label, a leading global anti-bullying and mental health youth charity, to offer comprehensive mental health resources to the community and players. The collaboration, announced on the eve of the FIFAe Finals 2023, reinforces FIFAe’s commitment to develop the scene sustainability with the Good Game Promise.

Ditch the Label, known for their expertise in tackling cyberbullying and mental health topics, will bring their knowledge and resources to the FIFAe community. The collaboration offered dedicated resources to the participants and the community during the FAMEHERGAME Bootcamp and will do the same at the FIFAe Finals 2023, which takes place this year from 6 to 19 July.

Taking preventative measures for potential issues within the community, these resources will come in the form of over 900 support mentor hours - enough to support hundreds of community members - as well as educational content on the FIFAe channels. In addition, Ditch the Label hosted a session during the FAMEHERGAME bootcamp to educate and support women players on mental health topics.

Dr. Liam Hackett, CEO of Ditch the Label, expressed excitement about the collaboration stating, “We are looking forward to joining forces with FIFAe in promoting mental well-being within the esports community. We are committed to providing gamers with the tools and support they need to safely compete on the biggest stages, and we are confident that we can make a meaningful impact in the space.”

“Together with Ditch the Label, we want to continue our vision to build a platform where everyone can unlock their full potential. FIFAe’s philosophy of ensuring the health of our community and players is manifested within the 'Good Game Promise' and will receive another important centerpiece with this collaboration,” added Adrian Rölli, Head of eFootball at FIFA.

Through this collaboration, FIFAe and Ditch the Label are taking significant strides in bridging the gap between competitive gaming, anti-cyberbullying and mental health awareness. In addition to tangible resources for the players and community, the initiative will increase awareness around this important topic in the FIFAe community across various channels.

This new initiative between FIFAe and Ditch the Label also aligns with several programmes that contribute to mental well-being for players, which have taken place over recent months around other FIFA tournaments. In particular, and as part of a broader commitment to tackling discrimination and online abuse, FIFA – together with FIFPRO – launched a new social media protection service around the FIFA World Cup Qatar 2022, which will also be in place during the forthcoming FIFA Women’s World Cup Australia & New Zealand 2023 as well as during the FIFAe Finals 2023. For further information on the service, please click here.

About FIFAe

FIFAe is the esports arm of FIFA, the international governing body of football. As part of its competitive ecosystem, players can join and compete across the globe to claim ultimate fame at the biggest events in the scene. More information is available on FIFA.GG.

The online community can join the conversation around FIFAe by using the official hashtag #FameYourGame.

About Ditch the Label

Ditch the Label is a leading global youth charity. For over 10 years, they’ve been on a mission to help young people aged 12 - 25 overcome the issues that affect them the most; whether that’s bullying, mental health, relationships, identity or the tough stuff in-between. They provide digital safe spaces, direct support, education programmes, public campaigns and world-class research. 

For more information about Ditch the Label, click here.

About the Good Game Promise

Committed to driving positive impact with FIFAe, "The Good Game Promise", was launched in 2022. The program is a pioneering initiative that promotes a healthier and more sustainable esports ecosystem focusing on improving the health of our players, the community and the planet. The program seeks to foster an environment where players can reach their maximum potential while also creating the most professional, entertaining and sustainable platform for them to compete on.

More information is available here