17.05.2022
Console on, gaming headset on, music on: ready to play! Gaming, esports and music are closely intertwined, and have been throughout many decades. With the brand-new FIFAe sonic ID launched at the end of 2021, FIFAe created its own theme to showcase the legacy of the competitors and a sound that is immediately recognizable with the highest level of competitive FIFA.
Four up-and-coming artists are now able to give the FIFAe sonic ID their own spin, empowering these talented artists to unveil their creativity and go up against each other in the #FIFAe Remix campaign:
Judged by the community, a FIFAe and a music expert panel, the winner of this campaign will be able to fame his or her game at the FIFAe Nations Cup 2022™, performing in front of the local crowd as well as for millions watching the competition at home. Listen to the remixes here.
Everyone can support their favourite remix by engaging with the artists’ content across the FIFAe and artist channels on Instagram, Twitter as well as on Spotify. The artist with the highest combination of engagement (Instagram likes and comments, Twitter likes and retweets) and save rate (via Spotify) will win the community vote.
Three passionate FIFAe fans will be able to decide on their favourite artist:
Having extensive knowledge of the local and global music community, three music experts will join the FIFAe remix campaign to select their favourite artist:
Each party will have three votes, corresponding to 33% of the overall decision, for a total of nine votes across the board. In case of a hung jury, the community will have the deciding vote.
Running from 18 May, background artist information will be released over the coming weeks, with behind-the-scenes content and time for the community to engage with their favourite remix.
The winner will be announced on 21 June, giving the successful artist enough time to prepare for an epic live performance of their remix, on the final day of the FIFAe Nations Cup 2022™ on 30 July in Copenhagen, Denmark.
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