• Calm will be the ‘Official Mindfulness and Meditation Product’ of the FIFAe Nations Cup 2023™ 

• The ‘Good Game Promise’ by FIFAe launched in 2022 adds more initiatives impacting the community in a positive way 

• All participating FIFA Member Associations will receive access to Calm Premium  

FIFAe has announced that Calm – the leading mental health brand with the #1 app for sleep, meditation and relaxation – will be the ‘Official Mindfulness and Meditation Product’ of the FIFAe Nations Cup 2023™. As part of the collaboration, all currently participating Member Associations during the FIFAe Nations Series 2023™ will receive access to Calm Premium for their national team players. In addition, Calm and FIFAe will bring an exclusive offer to the entire FIFAe community during the FIFAe Nations Cup 2023 via FIFA.GG. 

Focusing on healthy players, a healthy community, and a healthy planet, 'The Good Game Promise' was established last year to use the FIFAe platform as a way to generate positive impact. More information about the program is available here. 

“As mental health is of incredible importance in esports, we’re really excited about the offer provided by Calm and FIFAe. This is another helpful tool to improve player performance that allows them to focus and enjoy competing on the highest level”, said Francisco Cruz, former World Champion and current Head Coach of the Portuguese FIFAe team. 

Calm and FIFA joined forces last year to bring tools to support mental health to the global football community. More information can be found here. Globally, Calm has helped countless members find an overall boost in their mental well-being - be that from better sleep or an increased sense of mental health. In fact, studies have proven the effectiveness of Calm – with members reporting an 84% better mental state, 81% less stress, and 73% better sleep quality when used regularly.  

FIFAe continues to drive its Good Game Promise as more initiatives will be announced in the coming months.